Q4 2020 Social Networking App Performance in Brazil on iOS

As the year 2020 wrapped up, let's delve into the performance of the top social networking apps in Brazil on the iOS platform, based on the data provided by Sensor Tower. This analysis will focus on downloads and weekly active users to understand how these apps fared in the fourth quarter.

WhatsApp Messenger saw a fluctuating trend in downloads, starting with 179K in the last week of September and peaking at 273K in mid-December. Weekly active users remained relatively stable, beginning at 5.6M and closing the quarter with a slight dip to 5.5M. Revenue showed an upward trend in the quarter, ending at $14M in the final week of December.

Facebook also experienced a rise in downloads, with an initial 134K in late September and reaching a high of 178K in mid-December. Weekly active users saw a steady increase from 20M to 21.7M. The revenue for Facebook demonstrated some variability, with a notable dip to $8.1M in late November but recovering to $9.7M by the end of December.

Messenger, with no reported revenue, had downloads starting at 119K and reaching a high of 140K at the end of November. The app’s weekly active users showed growth over the quarter, starting at 6.2M and climbing to a peak of 6.5M in early December before falling to 6.3M by the quarter's end.

Telegram Messenger also had no reported revenue, but downloads began at 68K and ended the quarter higher at 67K after a dip in early December. The weekly active users for Telegram showed a decreasing trend from 2M at the start of the quarter to 1.8M by the end of December.

Discord - Chat, Talk & Hangout saw a decline in downloads from 179K to 22K throughout the quarter. The weekly active users started at 752K and experienced a decrease, ending the quarter at 583K. While downloads and user engagement declined, revenue saw a significant jump to $15.7M in late November before ending the quarter at $5M.

For more insights and detailed analytics on app performance, Sensor Tower's platform is the go-to resource for industry professionals looking to understand market trends and app ecosystems.